Society often gives us all labels to identify ourselves: race, gender, weight, height and marital status. In addition to this we are asked to state our sexual preference: straight, gay or bisexual, etc.. It seems like every where we turn, we are asked to be categorized, easily defined and easily manipulated into thinking that's how life should be. Well attention society and "man"kind, we're sick of this shit!
The Identity of She is a blog and business serving the different, the intricate, and undefined individuals who don't fit into these pushed labels. We produce products that celebrate uniqueness as our goal is to redefine our identity as humans and as women.
Who is she? Well, she is the voice of us. The internal being that represents our thoughts and who we are. There’s layers to her, just browse through the site to see her unravel.
But we also must ask, who are you? How do you want to be identified? Read our articles, shop our apparel and engage with us to see what we do, what we offer and what we fight for. There’s some work that needs to be done in our misguided, humdrum world. Let's make an identity of our own. Does this spark your interest? Oh baby, we’re just getting started.
Meet the #SheSquad
T.I.O.S is ran by a team of four fierce females and several media and photography contributors all across the globe. Some of these places include Phoenix (our home base), New York City, Los Angeles, San Diego, Montana, Nepal and The Phillippines.
Eboni Lacey | Founder and Creator
Journalist and Graphic Designer Eboni Lacey started The Identity of She in 2015 as a self-help blog geared toward women. At the time she was interning for a prominent magazine who was so impressed with her writing that the company asked her to start a blog. She slowly grew the blog to address numerous issues she felt needed a unique style of voice. These issues include diversity, body positivity, feminism and equality.
Soon after the blog developed, Eboni decided to launch clothing as she desired to make an even bolder statement in society.
"There's something quite phenomenal about seeing a powerful slogan on a t-shirt," Eboni said. "It literally fuels my spirit. Creating strong statements to be worn around the world lets society know that we are not joking about who we are. We deserve to live in a society where we are accepted and appreciated no matter how big, how black, how feminine or how gay we are."
In addition to TIOS she also works independently as a Marketing Specialist, Graphic Designer and Business Consultant. She hopes to one day grow The Identity of She into a global empire and create more platforms for female owned and operated business and girl bosses around the globe.
Alexis Salazar | Social Media Manager
Alexis joined The Identity of She in 2017 after she worked on numerous shoots in 2016 as a TIOS model. Though Alexis is only 16 she brings a ton of creativity and passion to the team. She currently manages all of TIOS's social media accounts and helps the team make creative decisions in marketing campaigns, promotions and photoshoots. Her vast knowledge of new age social media has helped the organization get involved in more online platforms and ultimately reach more people!
In addition to social media managing, and modeling for TIOS, she is also studying cosmetology and plans to become an aesthetician after finishing high school.
Alexis joined TIOS because she believes that she can make an impactful for young teenage feminists that also want their voices to be hard.
"I feel that sometimes when you're young, people assume that you don't care about equality or even feminism," Alexis said.. "But despite my age, I believe I have a voice! I want the world to understand that we are all entitled to love whoever we want however we want!"
Pam Covarrubias | Photographer & Creative Contributor
Pam, who actually went to college with Eboni and was in the same Graphic Design program, brings a whirlwind of experience to The Identity of She. Pam works as both the TIOS photographer and also contributes graphics and photos to the organization. Pam's creative expertise in both photos and design has greatly helped TIOS's visual campaigns.
In addition to TIOS, Pam is a a Brand Evangelist, Storyteller, and Solutions Creator who works with individuals to help them develop their personal and professional identities through her business Spread Ideas Move People.
She also has a podcast called Cafe Con Pam which features latina women and women of color, and empowers all women to fulfill their mission in life.
Aislinn Hillmon | Content Strategist Intern
Aislinn just graduated from the University of Montana with a Bachelor’s degree in Women’s, Gender, and Sexuality Studies with a minor in Media Arts. She is currently an intern and Brand Ambassador for TIOS. She is extremely excited to be apart of the TIOS team in any small capacity that she can be. This is her first journey into work regarding her degree and interest and she’s ecstatic that it’s happening so soon after graduating.
“To be able to step into work that I hold so close to my heart, that encompasses everything that I’ve just spent the last four years of my life studying is unreal. I can’t believe this opportunity has come about for me and I’m really looking forward to all that I can learn from the experience.”
Ali Owens is a Huffington Post writer, blogger, musician, and feminist who believes deeply in social justice and equality. In addition to Huffington Post, she is also a contributor for Donuts & Dissent and Scene Magazine. Check out her Instagram at @AliOwensCreative and website at AliOwensWriter.com
18-year old Nivedita Shrestha is a recent high school graduate from Kathmandu, Nepal. She is currently studying medical science at City Medial College. She loves Sneakers (the chocolate bar not the shoes) and books. Check our her Instagram at @Nivedita_1D.
Sara Warren is a full-time working mother and lifestyle blogger on the side. She currently live in Pikeville, KY with my husband and three children. Check out her Instagram @Suribelle and her blog at www.thewindedmama.wordpress.com.
Kate Pennington is a writer who creates art from her lived experience as a self-proclaimed pagan, cis-woman, living with a chronic illness, in a fat body, who has a lifelong love of glitter. She has a background in theater and a Master’s degree in Philosophy and Religion. Check her out on Instagram at @Call_Me_Glitter.
Talia Bellia is a 16-year old Chicago native who is also a conceptual photographer. She is currently writing and producing an album based on feminist themes. Talia is also vegan and a fervent dark chocolate eater. She also changes her hair color more times than months in a given year. Check out her Instagram at @TaziaCira.
Jonna Lindawan is a writer and business professional who resides in the Philippines. She provides training and consulting services to individuals, religious organizations, students, and businesses. She also conducts seminars on leadership, business management, and church management. Counseling for Church Leaders, and Church Management. Check out her Instagram at @JonnaLindawan.