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Issa Slumber party


Well Hello Love!

Thank you for visiting The Identity of She! We are blog & apparel business dedicated to redefining the human identity through the areas of race, sexuality, gender and body identity. We are advocates for equality, feminism, the LGBT community and body positivity.  We fight everyday to create a better society that allows all people to live FREE in their identity - no matter how unique it may be! 

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Our Body Love Pledge is a national movement created to inspire all women to love their bodies no matter what! The goal of this campaign is to end body hatred and inspire all women to love the skin they are in!

Get 40% off SITEWIDE with promo code: BEYAOWNVALENTINE

Sale Ends: Feb. 14 at 12am

Dear Body Magazine


Read our most recent blog posts

As we can clearly see in the news, a new generation of racism has arisen. From police brutality to racial slurs being thrown on campus, even to an African-American church being bombed. It’s like the civil rights movement all over again.
— Black lives matter but black women don't - BY EBONI LACEY
We’re taught that our self-worth is intrinsically tied in to our sexuality - as though by exercising one, we forgo the other.

Meanwhile, we’re taught that boys will be boys. That if a boy chooses to have a lot of sex, people will simply shrug their shoulders and look the other way. There’s no “slut” brand for him to wear; no scarlet letter of shame.

What's Next For The Identity of She?

We just launched our newest campaign: Body Love Undies! This campaign features women of all shapes, sizes and colors rocking underwear with a powerful message of loving your body as it is no matter what. 


Read about some cool shit we just did


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